As most people know, attracting new customers is very expensive and time consuming, that’s why it’s better to ensure that once you gain a customer, you keep a customer.  With the competitive environment that is so prevalent nowadays, it is a smart idea for business owners to invest in great customer service, as that can make or break a business.

Below are 5 reasons why customer service is important in any business:

Reason #1: Keeping a Customer is Cheaper Then Getting A New One

Did you know on average, it costs approximately five times more to attract a new customer to your business than it costs to keep an existing customer?  Hence why it’s a great idea for business owners to focus on customer service.  Keeping a customer happy by defusing situations as quickly as possible, answering reviews, addressing customer concerns in a timely manner, and having a nice front end staff, are all realistic ways to ensure a customer keeps returning to your business.   

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