5 Email Marketing Tools You Should Check Out

Email marketing is becoming more and more important, that is why we have created a list of the 5 Best Email Marketing Tools You Can Use for Your Business, let us know what some of your favorite tools are in the comments section.

Google URL Builder: This is the easiest way to keep track of clicks from email campaigns in Google Analytics. This tool makes it easy to set parameters, which can be tracked easily.

Google Drive: This is a free option for when you may need to share an attachment, an e-book download, a receipt, etc.

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10 Unique Marketing Ideas For Your Business

There are a ton of ways you can market your business, and all of that information can be very overwhelming.  So, the team at Oasis Consulting Group, decided to give you a little help to get your marketing strategy back on track.

Below are 10 Unique Marketing Ideas that you can try to boost your business.

Marketing Idea #1: Pin your own images (and other people’s images)

Post your best images(templates, infographics, etc.) on Pinterest and link them to your webpages.

Marketing Idea #2: Keep Track of What your Competitors Are Doing

Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.

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Young Entrepreneurs Should Follow These Steps for a Successful Business

Building a business as a young entrepreneur can be daunting, and while it comes with a fair amount of challenges, it can also be incredibly liberating to grow something of your own. The key to finding success is to be prepared, which means doing quite a bit of research and finding the right tools for each task. There are lots to choose from, thanks to advancements in technology, but you can take a look at what other business owners are doing and narrow down your options. You can also seek assistance from the right services, including Oasis Consulting Group, which offers everything from business analysis to graphic design.

It’s also helpful to work on your people skills, both on a customer and networking level. Surrounding yourself with the right individuals and learning how to communicate effectively, strike up beneficial partnerships, and market yourself will be essential as you move toward your goals.

Here are a few strategies you can work on as you begin building your ideas into a successful business:

Create a solid business plan

A strong business plan works on many levels. Not only does it help you lay out your ideas and get organized so you’ll have a guide for the coming months, it also provides potential investors, partners, or lenders with a solid idea of your goals so they can see that you’re serious about getting up and running. Your plan should include details such as the structure you want to use, where you’ll be running your business, what type of products or services you’re going to offer, how much funding you need, and your financial projections for the first year. Do some careful research on the details–including price points, marketing plans, and thorough competitor analysis–so your business plan will be as accurate as possible.

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5 Reasons Why Customer Service is Important in any Business

As most people know, attracting new customers is very expensive and time consuming, that’s why it’s better to ensure that once you gain a customer, you keep a customer.  With the competitive environment that is so prevalent nowadays, it is a smart idea for business owners to invest in great customer service, as that can make or break a business.

Below are 5 reasons why customer service is important in any business:

Reason #1: Keeping a Customer is Cheaper Then Getting A New One

Did you know on average, it costs approximately five times more to attract a new customer to your business than it costs to keep an existing customer?  Hence why it’s a great idea for business owners to focus on customer service.  Keeping a customer happy by defusing situations as quickly as possible, answering reviews, addressing customer concerns in a timely manner, and having a nice front end staff, are all realistic ways to ensure a customer keeps returning to your business.   

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