As most people know, attracting new customers is very expensive and time consuming, that’s why it’s better to ensure that once you gain a customer, you keep a customer.  With the competitive environment that is so prevalent nowadays, it is a smart idea for business owners to invest in great customer service, as that can make or break a business.

Below are 5 reasons why customer service is important in any business:

Reason #1: Keeping a Customer is Cheaper Then Getting A New One

Did you know on average, it costs approximately five times more to attract a new customer to your business than it costs to keep an existing customer?  Hence why it’s a great idea for business owners to focus on customer service.  Keeping a customer happy by defusing situations as quickly as possible, answering reviews, addressing customer concerns in a timely manner, and having a nice front end staff, are all realistic ways to ensure a customer keeps returning to your business.   

Reason #2: It will improve Employee Relationships

Contrary to popular belief, an employee will take notice to how you treat your customers.  If an employee notices that the company they work for doesn’t care about their customers, it can bring down morale and make good employees quit, however, if a business treats their customers with respect, it can allow the employee to feel a sense of pride in where they work.

Reason #3: If Your Customer Service is Great, You Could See a Reduction in General Problems

For instance, if your customers are treated properly, you can not only see an increase in sales but also a reduction in general complaints and any possible legal issues.

Reason #4: Great Customer Service Equals a Great Public Persona and Strong Brand  

Public perception plays a big part in a companies success, and excellent customer service can result in positive reviews and will allow you to be the first company people think of when they need your products or services.

Reason #5: Treat a Customer Right and They Will Be Yours for a Lifetime

A great customer experience is guaranteed to keep your customers around for a long time.  No matter what they are looking for, customers have shown time and time again, that they will gladly shop wherever they had the greater experience.

How do you provide good customer service? Leave your answers in the comments below.

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in business development, start-ups, marketing, and efficient process creation. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.