15 Free or Cheap Ways to Market Your Business

There are numerous ways to market your business without breaking the bank. Here are 15 free or inexpensive marketing strategies you can consider:

Social media marketing: Utilize platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with your target audience and promote your products or services.

Content marketing: Create valuable and informative content, such as blog posts, videos, or podcasts, to establish yourself as an expert in your industry and attract potential customers.

Email marketing: Build an email list and send regular newsletters or promotional offers to your subscribers. There are free or low-cost email marketing tools available to help you manage your campaigns.

Online directories and listings: Register your business on popular online directories like Google My Business, Yelp, and Yellow Pages to improve your online visibility.

Referral programs: Encourage your existing customers to refer your business to their friends and family by offering them incentives or discounts for successful referrals.

Collaborations and partnerships: Team up with complementary businesses or influencers to cross-promote each other’s products or services. This can help expand your reach and attract new customers.

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Stand Out from the Crowd: 10 Playful PR Tactics for Business Owners

As a business owner, PR and marketing tactics are crucial for getting your brand out there and standing out from the competition. However, the same old traditional methods can quickly become boring and ineffective. To spice up your PR efforts, try incorporating some fun and playful tactics that will capture the attention of your audience. In this post, we’ll be sharing 10 PR tips that every business owner can use to add some personality and excitement to their marketing efforts. Get ready to stand out from the crowd and make a memorable impression on your audience!

Tactic #1:  Host Fun Events

One way to grab people’s attention and generate positive publicity for your business is by hosting fun events. Not only can events be a great way to connect with potential customers, but they can also be a way to engage with your current customer base and show them how much you appreciate their support.

There are plenty of different types of events you could host, depending on your business and the interests of your target audience. Some possibilities include:

  • Networking events: If you’re looking to connect with other professionals in your industry or local community, hosting a networking event could be a great way to do it. You could invite other business owners, industry leaders, or even local politicians to come and mingle with one another.
  • Product launches: If you’re releasing a new product or service, hosting a launch party could be a great way to generate excitement around it. You could invite customers, local media outlets, and industry influencers to come and learn more about your new offering.
  • Charity fundraisers: Partnering with a local charity or non-profit and hosting a fundraising event could be a great way to give back to your community while also generating positive publicity for your business. You could donate a portion of your sales to the charity, or hold a silent auction or raffle to raise money.
  • Workshops and classes: If you’re an expert in your field, hosting a workshop or class could be a way to showcase your knowledge and help others learn something new. You could offer classes on topics related to your business, or even partner with other professionals to offer classes on a variety of topics.

No matter what type of event you choose to host, make sure you promote it heavily on your website, social media channels, and through other public relations channels. Consider partnering with local media outlets to get the word out about your event, and make sure you have plenty of signage and promotional materials on hand at the event itself. By hosting a fun and engaging event, you’ll be able to generate positive publicity and connect with potential customers in a memorable way.

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Maximizing Your Sales Potential: 3 Killer Strategies

Do you want to maximize your sales potential? If so, you need to have an effective sales strategy in place. Having the right sales strategies can help you close deals faster, increase your customer base, and ultimately help your business grow. In this blog post, we’ll discuss three killer sales strategies that will help you reach your sales potential. Read on to learn more about how to optimize your sales process and close more deals.

Strategy #1: The art of the upsell

Closing a sale is always a great feeling, but closing a sale with an upsell is even better. An upsell is a sales technique that encourages customers to purchase an upgraded or additional product that complements their original purchase. Upselling not only increases revenue, but it also creates more satisfied customers. Here are some ways to make the most out of your upselling opportunities:

  1. Identify the right product to upsell – Knowing your customer’s needs and preferences is key to successful upselling. Use your Lead Generation tools to gather data and learn what they might be interested in.
  2. Create a sense of urgency – Make your customer feel like they would be missing out on a great deal if they don’t take advantage of the upsell. For example, offer a limited-time discount for purchasing the upsell.
  3. Offer personalized recommendations – Based on the customer’s purchase history, suggest products that are specifically tailored to their needs. This shows that you understand their preferences and that you’re not just trying to sell them something unnecessary.
  4. Focus on the benefits – Highlight how the upsell will enhance the original purchase. For example, a better model of the same product will offer more features or greater durability.

The art of the upsell is not about pressuring customers into making additional purchases, but rather offering them solutions that improve their overall experience. By following these tips, you can create a win-win situation where the customer feels happy and you increase your sales.

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15 Creative and Effective Marketing Ideas to Boost Your Small Business

As a small business owner, you are always looking for new and creative ways to market your business. After all, effective marketing is one of the most important keys to success.

There are a number of marketing ideas that can be implemented regardless of your budget. From online marketing to offline marketing, there are many ways to reach your target market.

To help you get started, we’ve put together a list of 15 creative and effective marketing ideas that will boost your small business. Keep reading to find out more!

Idea #1: Social media campaigns: Engage with your audience on platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your products or services.

Idea #2: Content marketing: Create valuable and relevant content such as blog posts, videos, or podcasts to establish yourself as an authority in your industry.

Idea #3: Email marketing: Build an email list and send regular newsletters, special offers, and updates to keep your customers informed and engaged.

Idea #4: Referral program: Encourage your existing customers to refer their friends and family to your business by offering incentives or discounts.

Idea #5: Collaborations and partnerships: Collaborate with complementary businesses or influencers to expand your reach and tap into new customer segments.

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6 Reasons to Start a Sustainable Business

If the idea of building a business is thrilling, but you want to do so without harming the environment, investing in ecopreneurship is a great way to achieve both goals. Ecopreneurship refers to an upstart that prioritizes sustainable business practices, and this type of endeavor can offer a wide breadth of benefits. Today, Oasis Consulting Group shares some tips and resources to help you get started.

1. It Could Bring Bigger Profits

Businesses that adopt sustainable business practices often find that it has financial benefits. Indeed, as consumer demand increases for green products and services, businesses that adhere to these principles find their revenue going up. As an entrepreneur, you know that profits are the determining factor in a business’s success, so sustainability is clearly a worthwhile investment.

2. The Environment Will Thank You

In addition to the potential windfall that sustainable business practices may bring, they will also have a major benefit on the environment. Simple improvements such as implementing a recycling system can massively cut down on waste and reduce a business’s carbon footprint. In a time when scientists warn about the dangers of pollution and climate change, this is more important than ever.

3. Minimizing Paper Waste Can Save Money

Sustainable business practices can help you minimize expenditures, too — especially when it comes to paper misuse. If your business is still using outdated paper invoices, you can join the 21st century — and reduce paper waste — by using electronic invoices instead. Simply customize a template with your company’s logo, add your desired text, and select the best colors.

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10 Facts About: Jonesez BBQ

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about Jonesez BBQ, and stop by their website,www.jonesezbbq.com, to check them out.

Address: 6900 Daniels Pkwy Ste. 29-311 Fort Myers, Fl 33912

Phone Number: Main: (239) 226-6262 or Office: (239) 931-6282

Instagram Account: @jonesez1

Website: http://www.jonesezbbq.com

Our warm and charming atmosphere will instantly relax you while our attentive staff spoils you. Weekly menu specials offer unique flavors and pairings.

JONESEZ BBQ does Parties, Catering, Luncheons, Backyard Barbecues, and Events. We’re currently in operation year round. We take pride in what we do and who we are. We are one of a kind and specialize in good food and homemade/HOMESTYLE cooking. Look for the brown trucks so that you can experience some good ole barbecue. Hire Jonesez for your next event and/or party.

Here are 10 Additional Facts about Jonesez BBQ:

Fact #1:

They cook fresh and from the heart and their sides are homemade and seasoned to perfection.

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Amazingly Cheap Promotional Ideas for All Industries

Having a good promotional campaign is a great way to drum up business for your company.  Below are 10 cheap ideas that you can implement easily.

Idea #1: Put a magnetic sign on your company car

Just remember that your business name will be on display, so ensure you practice good driving skills when driving, don’t speed or cut people off.

Idea #2: Offer a free Demo

This is attainable even if you don’t have your own space, you can always get in touch with a related business, that also needs publicity, and ensure to let local newspapers know about your event and that it is on community calendars.

Idea #3: Participate in local contests

Donate your service or one of your products as a prize

Idea #4: Offer your Warehouse or Office Space for Use

Offer your warehouse or office space to community organizations and non-profits for use for their events.

Idea #5: Visit Places Where Your Target Market Will Be

This is a great networking opportunity and will help get your business out into the community.

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10 Freelance Work-From Home Ideas

Since Covid, there has been a resurgence of people deciding to start their own businesses, but just deciding to start your own business is only the first step.  Once you decide you want to go the freelance route, you need to now figure out what it is you want to do.  Below are 10 Freelance Work-From Home Ideas.

Freelance Job #1: Virtual Assistant

Lots of companies from different industries are looking for virtual assistants to assist with email marketing, product management, podcast editing, social media posting, client communication, etc.

Freelance Job #2: Social Media Manager

This is a great work from home option, and if you use a scheduling tool like Publer, you will be able to work with multiple companies.

Freelance Job #3: Web Designer

Web design is a very lucrative job for anyone who is looking to work at home and using sites like Wix will help you expand your company quickly and easily.

Freelance Job #4: Graphic Designer

Marketing materials, social media graphics, branding guides, there are so many projects that require graphic design experience, so look for companies that need these services and send them your portfolio and resume.

Freelance Job #5: Web Developer

If you decide to do this option, ensure you offer enhanced search engine optimization and high-level coding.

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10 Facts About: The M Ensemble Company

At Oasis Consulting Group we think it is important to highlight companies that are successful and doing good things in their communities, so each Friday we will Feature one company on our Blog and Social Media Pages. 

Check out 10 Facts about The M Ensemble Company, and stop by their website,themensemble.com, to check them out.

Address: 6103 N.W. 7th Avenue Miami, FL  33127

Phone Number: (305) 705.3218

Instagram Account: @mensemblecompany

Website: themensemble.com

M Ensemble Company is the longest running Black professional theater company in the State of Florida. Our company was formed in 1971 on the University of Miami campus under the direction of its founder, the late T.G. Cooper and his wife Grace. Our mission is to preserve and promote the African American culture and experiences through the performing arts.

Here are 10 Additional Facts about The M Ensemble Company:

Fact #1:

During his stay in Miami, T. G. made M Ensemble a respected professional theater company in the community.  He emphasized the importance of African Americans gaining more control of the business side of theater and becoming a relevant entity in the community.  He along with his wife Grace wrote all of the plays for the ensemble to be performed throughout the community.

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5 Ideas for Separating Your Business Life From Your Personal Life

No matter how involved you are in your business, you need to make time for yourself and your family and friends and the team at Oasis Consulting Group, understands how hard this can be, so we came up with 5 Ideas that you can use to help separate your business life from your personal life.

Idea #1: Don’t Use Your Personal Facebook Profile for Work

Instead, create a Company Facebook Page, and use that to promote your company to your clients and to potential customers.

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