Tag: public relations

Amazingly Cheap Promotional Ideas for All Industries

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Having a good promotional campaign is a great way to drum up business for your company.  Below are 10 cheap ideas that you can implement easily.

Idea #1: Put a magnetic sign on your company car

Just remember that your business name will be on display, so ensure you practice good driving skills when driving, don’t speed or cut people off.

Idea #2: Offer a free Demo

This is attainable even if you don’t have your own space, you can always get in touch with a related business, that also needs publicity, and ensure to let local newspapers know about your event and that it is on community calendars.

Idea #3: Participate in local contests

Donate your service or one of your products as a prize

Idea #4: Offer your Warehouse or Office Space for Use

Offer your warehouse or office space to community organizations and non-profits for use for their events.

Idea #5: Visit Places Where Your Target Market Will Be

This is a great networking opportunity and will help get your business out into the community.

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10 Freelance Work-From Home Ideas

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Since Covid, there has been a resurgence of people deciding to start their own businesses, but just deciding to start your own business is only the first step.  Once you decide you want to go the freelance route, you need to now figure out what it is you want to do.  Below are 10 Freelance Work-From Home Ideas.

Freelance Job #1: Virtual Assistant

Lots of companies from different industries are looking for virtual assistants to assist with email marketing, product management, podcast editing, social media posting, client communication, etc.

Freelance Job #2: Social Media Manager

This is a great work from home option, and if you use a scheduling tool like Publer, you will be able to work with multiple companies.

Freelance Job #3: Web Designer

Web design is a very lucrative job for anyone who is looking to work at home and using sites like Wix will help you expand your company quickly and easily.

Freelance Job #4: Graphic Designer

Marketing materials, social media graphics, branding guides, there are so many projects that require graphic design experience, so look for companies that need these services and send them your portfolio and resume.

Freelance Job #5: Web Developer

If you decide to do this option, ensure you offer enhanced search engine optimization and high-level coding.

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5 Ideas for Separating Your Business Life From Your Personal Life

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No matter how involved you are in your business, you need to make time for yourself and your family and friends and the team at Oasis Consulting Group, understands how hard this can be, so we came up with 5 Ideas that you can use to help separate your business life from your personal life.

Idea #1: Don’t Use Your Personal Facebook Profile for Work

Instead, create a Company Facebook Page, and use that to promote your company to your clients and to potential customers.

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15 Cheap and Easy Marketing Ideas That Can Work For Any Company

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While it’s true that marketing can be expensive, there are also plenty of other ways you can market your company without breaking the bank.  Below are 15 marketing ideas that you can easily implement for cheap.

Idea #1: Use Promotional Business Cards

Use a discount service, like Vista Print, and leave your business cards everywhere.  Add a special discount or coupon code that can be used on your website or in your store.

Idea #2: Send out Monthly Email Newsletters

Add a promotion on each email blast to up your chances of getting a response.

Idea #3: Donate some of your products or your services

You can volunteer with local charities to either donate your products or your services.

Idea #4: Hire a teenager to stand by the road and hold up your sign.

This is one of the more expensive ideas, but if you pick the right hours of day and location, it can pay off in a big way.

Idea #5: Buy someone’s dinner or buy them a treat

If you can’t afford to buy them dinner, then buy them a soda, or a candy bar, leave your business card and walk away.

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10 Fun PR Tips Every Business Owner Can Use

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If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go.  It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.

Idea #1: Ensure Your Story Is Interesting

When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers.  Find the angle that will make the media take notice.

Idea #2: Be Selective of Who You Build Relationships With

Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are.  Are you looking for coverage in your area, are you looking for industry specific coverage, etc.   Also, remember to include bloggers, magazines, local news, as well as national and international journalists.

Idea #3: Make Sure Your News is Relevant

When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).

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3 Sales Strategies That Can Be Effective

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Every business should have a sales strategy, even if you don’t have a salesperson.  Sales strategies can be hard to come up with, since you must delicately balance not annoying the potential customer, but to also get them to buy your product or service. Below are 3 Sales Strategies that Can be Effective for any company.

Sales Strategy #1: Plan to Overcome Objections

No matter what you are selling, you need to ensure your strategy has a list of Objections and the proper answers to those questions. Most times, if you are able to overcome any potential objections, it will be easier for you to get the sale. Create an outline of any problems that you think a potential customer may have and write a thoughtful response to each objection.

If you have a sales team already, it would be a good idea to bring them in on this section, since they are dealing with the customers face to face, they can come up with any problems you may not have thought of.

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10 Ways You Can Market Your Small Business For Cheap

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For a lot of small businesses, the marketing budget is very tight or non existent, however, marketing is a must do.  Below are 10 Ways you Can Market Your Small Business for Cheap:

#1:  Create an elevator pitch

#2: Utilize your Community by sponsoring a  Little League team or a 5k charity walk/run or you could print bookmarks, with your logo and contact information, and leave them at your local library or bookstores.

#3. Get together with the local businesses that are non-competitive and come up with a cross promotion plan.

#4. Start networking online and offline.

#5. Contact local organizations and offer up your services for any public speaking events they may have.

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17 Freelance Work-From Home Ideas

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With the way the world is now, it’s always a good idea to think of other options you may have.  If you find yourself unhappy with what you are currently doing, maybe you should move on.  Below are 17 Freelance Work From Home Ideas that anybody should consider:

  1. Advertising Copywriter
  2. Article Writer
  3. Artist
  4. Blog Writer
  5. Book Designer
  6. Book Editor
  7. Bookkeeper
  8. Business Analyst
  9. Business Writer
  10. Comic Artist
  11. Commercial Writer
  12. Computer Programmer
  13. Concept Artist
  14. Content Writer
  15. Copyeditor
  16. Copywriter
  17. Creative Director

What did you think of our list? Do you have any ideas to add? Leave your answer in the comments section!

About Elizabeth-Jamey Rand

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.

5 Marketing Automation Blogs To Start You Off

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Marketing Automation is software and different technologies designed to help marketing departments and companies market on multiple online channels efficiently and effectively.  Some business owners may struggle to decide where to start in regards to their marketing journey and this includes whether or not they should incorporate marketing automation into their campaigns.  This is why we decided to provide you with a list of 5 marketing automation blogs that are a great resource to start any business owner off.

Act-On Marketing Automation Blog

This blog covers all aspects of small business marketing for the frugal marketer.

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5 Tips on Making Your Linkedin Profile Stand Out

Did you know there are more than 450 million Linkedin members worldwide? That is a huge audience for business owners to be able to get in front of, so it’s important that your profile stands out.  Below are 5 tips on how to make your Linkedin profile stand out:

Tip #1: Use Keywords

When setting up or revamping your Linkedin profile it’s a good idea to incorporate keywords throughout your profile, including in your headline, summary and work experience sections.

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