5 Tips for Using Social Media

The various social media platforms have steadily gained popularity amongst consumers from all industries.  Using social media successfully is a challenge for some businesses, causing them to experience a decline in sales and customer satisfaction.  Below are a few tips on how to create a successful and effective social media campaign.

Tip #1: It is essential to make sure that the social media campaign associated with the company is innovative, creative, and able to capture and maintain the audience’s attention.  If the consumers grow bored with the content provided to them, or worse offended, the company will experience a variety of negative consequences up to and even including, going out of business.

Tip #2: Concentrate on providing customers with quality content.  Most times business owners forget that it is not always quantity that is important, but rather quality is what will drive and keep their readers.  By providing a comprehensive plan for each of the social media platforms companies will be able to ensure that they develop respect amongst their consumers.

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5 Creative Digital Marketing Ideas for Any Industry

With 2016 just starting there are a lot of companies looking to step out from behind their competitor’s shadows in order to be at the forefront in the marketing game.  However, when coming up with a killer marketing campaign it can be very hard to design something creative, innovative, and effective.  Below are five creative digital marketing ideas that can be used in any industry.

Idea #1: Ensure the company has credibility – Before starting any type of digital marketing campaign it is important that the business focuses at least 30 – 60 days of their campaign gaining credibility online.  Whether they sign up for one of the popular social media sites, or build a website, the point is that not too many people are going to trust someone who has no online presence.

Idea #2: Get employees involved – Allowing employees to have access to the company’s social media account is a great way to show customers non bias opinions of the product or service.  However, it is imperative that there are standard, strict, clear, concise guidelines, as the wrong post can destroy a business’s reputation.

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3 Must Have Items for Your Consultant Tool Kit

business consultant tool kit

Image Source: Oasis Consulting Group

Being a consultant of any kind can be an extremely rewarding career, especially if you have the right tools.  Below are 3 must have items that every consultant should have in their tool kit (or briefcase).

briefcase

$41.99, Uniform City

Item #1: Sturdy Bag – This is most important because obviously a sturdy bag is needed to carry all of the other items on this list.  When choosing a bag for the kit, it is a great idea to make sure the item is stain and water resistant, has plenty of room with multiple pockets and a big zippered section, is light weight and comfortable to carry, has multiple straps for easier carrying, and a section to put a laptop or netbook.

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A New Day, A New Month, A New Year

A Letter From The Owner

I would like to first off thank everyone who has supported me and my company.  Last year was a long and bumpy ride, but it was all worth it in the end.  As I spent the last couple of months preparing myself and my employees for the upcoming year, I realized that the biggest goal I have is to make 2016 not only a great year for me and my employees, but a wonderful year for all of our loyal and wonderful customers, and for the great customers that we have coming to us.

So for this year, our resolution is to make sure that we continue to provide the best customer service possible and to make the results for our clients better than ever.

Here’s to you and your family, Happy New Year!!!!

Why You Need a Small Business Consultant

When an individual starts their business, they sometimes forget the small, but important things, for instance forms that every starting up business should have (like Purchase Orders, Invoices, Receipts), beginning marketing materials (some small businesses only  need a few things to start off with, when it comes to Marketing, there may not be a need for some businesses to get TV time, or set up a huge billboard, or do a huge direct mail marketing project), or even office supplies (like sticky notes, scissors, highlighters, etc.), and that’s where hiring a small business consultant can be a good idea.

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Employee/Employer Relationships: How to Make Them Better

Everyone knows if you have employees, you have to keep them happy; if you don’t then you run the risk of not only having unhappy employees but unhappy customers.

Below are some tips for improving employee/employer relationships.

Honesty is your best policy – Employers always demand honesty from their employees but they are not always honest with their employees and that can create a very hostile environment.  While its understandable employers can’t be honest about everything, they have to remember that their employees are not dumb.  It’s best to be as honest as possible as quickly as possible in order to create a good work environment.  Remember, honesty isn’t just for employees; it’s also for the employers.

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8 Helpful Tips to Organizing Your Home Office

Working from home can be fun, but if you aren’t organized properly, then it can be hell.

Below are some tips for organizing your home office.

Tip #1: Tools for organization

When I say tools, I don’t mean a screw driver and wrench.  I mean a few basic tools like an inbox where you can put assignments, bills, letters and other projects on your to-do list, a file rack (or a few) to hold current projects, a trash basket, recycling container and shredder, and a filing cabinet.  Day planner, wall calendar, white board should be considered to keep meetings, assignments and notes in order.

These basic tools are a must have because it not only keeps your office organized but it keeps you organized as well.

Tip #2: Develop a workflow.

Working from home can be tricky because, well, you are home.  So it is important to make sure you establish a workflow that works best with not only your business plan but with your personal life.  Let’s be honest, most people working from home, work from home so they can spend more time with their families, or with themselves.  I suggest mapping out at least 2 hours to do whatever you want.  Since you work from home, your work hours aren’t traditional anyways, so finding 2 hours to spend with your loved ones or with yourself shouldn’t be so hard.

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Essential Items for Women to Pack for a Business Trip

As women know, packing can be a pain in the butt, especially if you are packing for a business trip.  It can be hard to know what to bring, and what is just taking up space, so below are 5 essential items every women should back for a business trip.

 

Anne Klein Grey Suit Separates Collection (pants suit) Anne Klein Grey Suit Separates Collection (skirt suit)

Anne Klein Grey Suit Separates Collection (pants suit) – Pants Suit – $102.99, Separate Skirt – $62.99

  1. Classic Suit – Let’s be real, a carryon bag is not very big, so it’s not like you have a lot of space for a tons of clothes, that’s why the classic business suit is always the best way to go.  Not only is it invariably fashionable, but it also leaves room for the many other items you have to fit into your carryon bag.  Remember to look for a suit that is made of wrinkle-resistant materials (wool and synthetics are a safer bet than 100% cotton).

Grace Heel

Grace Heel – $69.99

  1. Comfy (and Stylish) Travel Shoes – Now this can be a bit taxing, as a lot of women love shoes (I for one, always end up traveling with way more pairs of shoes then I need), not to mention, most comfortable shoes, are usually not very stylish and vice versa.  However, it can be done. Pack a versatile wedge that you can wear with either pants or skirts. You can also go with a shoe which has a more sensible heel (think chunky, not clunky), and if you want that extra support, you can always add a gel insert.

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