If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go. It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.
Idea #1: Ensure Your Story Is Interesting
When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers. Find the angle that will make the media take notice.
Idea #2: Be Selective of Who You Build Relationships With
Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are. Are you looking for coverage in your area, are you looking for industry specific coverage, etc. Also, remember to include bloggers, magazines, local news, as well as national and international journalists.
Idea #3: Make Sure Your News is Relevant
When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).Continue reading