Category: Tips and Advice

10 Fun PR Tips Every Business Owner Can Use

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If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go.  It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.

Idea #1: Ensure Your Story Is Interesting

When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers.  Find the angle that will make the media take notice.

Idea #2: Be Selective of Who You Build Relationships With

Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are.  Are you looking for coverage in your area, are you looking for industry specific coverage, etc.   Also, remember to include bloggers, magazines, local news, as well as national and international journalists.

Idea #3: Make Sure Your News is Relevant

When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).

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10 Ways You Can Market Your Small Business For Cheap

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For a lot of small businesses, the marketing budget is very tight or non existent, however, marketing is a must do.  Below are 10 Ways you Can Market Your Small Business for Cheap:

#1:  Create an elevator pitch

#2: Utilize your Community by sponsoring a  Little League team or a 5k charity walk/run or you could print bookmarks, with your logo and contact information, and leave them at your local library or bookstores.

#3. Get together with the local businesses that are non-competitive and come up with a cross promotion plan.

#4. Start networking online and offline.

#5. Contact local organizations and offer up your services for any public speaking events they may have.

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17 Freelance Work-From Home Ideas

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With the way the world is now, it’s always a good idea to think of other options you may have.  If you find yourself unhappy with what you are currently doing, maybe you should move on.  Below are 17 Freelance Work From Home Ideas that anybody should consider:

  1. Advertising Copywriter
  2. Article Writer
  3. Artist
  4. Blog Writer
  5. Book Designer
  6. Book Editor
  7. Bookkeeper
  8. Business Analyst
  9. Business Writer
  10. Comic Artist
  11. Commercial Writer
  12. Computer Programmer
  13. Concept Artist
  14. Content Writer
  15. Copyeditor
  16. Copywriter
  17. Creative Director

What did you think of our list? Do you have any ideas to add? Leave your answer in the comments section!

About Elizabeth-Jamey Rand

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.

5 Marketing Automation Blogs To Start You Off

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Marketing Automation is software and different technologies designed to help marketing departments and companies market on multiple online channels efficiently and effectively.  Some business owners may struggle to decide where to start in regards to their marketing journey and this includes whether or not they should incorporate marketing automation into their campaigns.  This is why we decided to provide you with a list of 5 marketing automation blogs that are a great resource to start any business owner off.

Act-On Marketing Automation Blog

This blog covers all aspects of small business marketing for the frugal marketer.

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5 Tips on Making Your Linkedin Profile Stand Out

Did you know there are more than 450 million Linkedin members worldwide? That is a huge audience for business owners to be able to get in front of, so it’s important that your profile stands out.  Below are 5 tips on how to make your Linkedin profile stand out:

Tip #1: Use Keywords

When setting up or revamping your Linkedin profile it’s a good idea to incorporate keywords throughout your profile, including in your headline, summary and work experience sections.

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5 Tips To Make Meetup.com Work For You

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Meetup.com is a great place to market and network especially for doing business locally.  They also have a lot of features that can help you expand your business and networking campaigns.  Below are 5 tips that will help you utilize your account to the fullest extent.

Tip #1: Attend Different Meetups that Your Target Market Would Enjoy

Tip #2: Speak at different Meetups that fit your company and marketing initiatives.

Tip #3: Offer free information and samples to the Meetup groups you join.

Tip #4:  Connect your Facebook account to Meetup.

Tip #5:  Create a group on Meetup and use it to further market your business.

What did you think of our tips? Do you have any to add? Leave your answer in the comments section!

About Elizabeth-Jamey Rand

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.

18 Social Media Scheduling Tools That Are Perfect For Any Business

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Social Media Management Tools are a business owners’ best friend.  They allow you to plan, schedule, and monitor your social media posts easily and efficiently.  They also ensure your campaigns are consistent and well-executed.  Below are 18 Social media scheduling tools that are perfect for any business.  Take a look and let us know what you think.

Before choosing a social media management tool, it is important to ask yourself the following questions:

  • Who needs access?
  • Which social platforms will you connect to the tool?
  • What metrics do you want to measure?
  • Do you want to set up competitor analytics?
  • What keywords and hashtags do you want to track?
  • Do you want to utilize tags to monitor comments on outgoing posts and incoming messages?
  • Do you need to set up an approval workflow with the posts?

Once you have answered these questions, it will be easier for you to narrow down which tool is best for you.

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Recommended Blogs for the Business Owner on the Go

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Business owners are always in need of inspiration, hiring tips, lead generation, marketing ideas, and sales advice and with all of the information out there, it can be very hard to decide what to read.  So we have compiled our Top 5 Blogs that we think all business owners should take a look at.

Duct Tape Marketing Blog – This blog is a great place for sales and marketing tips and advice that actually work. They write about topics like content marketing and social media to SEO, PPC, and lead generation.

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9 Small Business Resources No Business Owner Can Live Without

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As a small business owner it can be incredibly hard to filter through the wealth of information that is available.  Therefore, we have come up with a list of 9 Small Business Resources No Business Owner Can Live Without.  Take a look and let us know what you think.

Resource #1: Noobpreneur

Noobpreneur means a first time entrepreneur. Noobpreneur  is an online magazine that has various subjects like business management, business technology, and marketing, written by different authors.

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10 Great Email Blast Ideas For Any Business

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Email Blasts are a great tool to keep in contact with your customers as it allows you to reach them directly.  By creating a schedule and coming up with creative email ideas, you can ensure that your emails will be a welcome surprise to your clients, rather than an annoyance.

Below are 10 great email blast ideas for any business:

Idea #1: Offseason Check-In Email Blast

If your company is a seasonal company, a great way to keep in touch with your clients is to send an email blast that keeps them engaged and keeps you in their minds.

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