6 Reasons to Start a Sustainable Business

If the idea of building a business is thrilling, but you want to do so without harming the environment, investing in ecopreneurship is a great way to achieve both goals. Ecopreneurship refers to an upstart that prioritizes sustainable business practices, and this type of endeavor can offer a wide breadth of benefits. Today, Oasis Consulting Group shares some tips and resources to help you get started.

1. It Could Bring Bigger Profits

Businesses that adopt sustainable business practices often find that it has financial benefits. Indeed, as consumer demand increases for green products and services, businesses that adhere to these principles find their revenue going up. As an entrepreneur, you know that profits are the determining factor in a business’s success, so sustainability is clearly a worthwhile investment.

2. The Environment Will Thank You

In addition to the potential windfall that sustainable business practices may bring, they will also have a major benefit on the environment. Simple improvements such as implementing a recycling system can massively cut down on waste and reduce a business’s carbon footprint. In a time when scientists warn about the dangers of pollution and climate change, this is more important than ever.

3. Minimizing Paper Waste Can Save Money

Sustainable business practices can help you minimize expenditures, too — especially when it comes to paper misuse. If your business is still using outdated paper invoices, you can join the 21st century — and reduce paper waste — by using electronic invoices instead. Simply customize a template with your company’s logo, add your desired text, and select the best colors.

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10 Ways You Can Market Your Small Business For Cheap

For a lot of small businesses, the marketing budget is very tight or non existent, however, marketing is a must do.  Below are 10 Ways you Can Market Your Small Business for Cheap:

#1:  Create an elevator pitch

#2: Utilize your Community by sponsoring a  Little League team or a 5k charity walk/run or you could print bookmarks, with your logo and contact information, and leave them at your local library or bookstores.

#3. Get together with the local businesses that are non-competitive and come up with a cross promotion plan.

#4. Start networking online and offline.

#5. Contact local organizations and offer up your services for any public speaking events they may have.

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Recommended Blogs for the Business Owner on the Go

Business owners are always in need of inspiration, hiring tips, lead generation, marketing ideas, and sales advice and with all of the information out there, it can be very hard to decide what to read.  So we have compiled our Top 5 Blogs that we think all business owners should take a look at.

Duct Tape Marketing Blog – This blog is a great place for sales and marketing tips and advice that actually work. They write about topics like content marketing and social media to SEO, PPC, and lead generation.

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9 Small Business Resources No Business Owner Can Live Without

As a small business owner it can be incredibly hard to filter through the wealth of information that is available.  Therefore, we have come up with a list of 9 Small Business Resources No Business Owner Can Live Without.  Take a look and let us know what you think.

Resource #1: Noobpreneur

Noobpreneur means a first time entrepreneur. Noobpreneur  is an online magazine that has various subjects like business management, business technology, and marketing, written by different authors.

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Top 5 Reasons Learning From Others Is Great

One great way to gain new clients, expand your knowledge, learn from others and to tell others about your company is to Network.

Networking is a very valuable and relatively easy way to ensure your business prospers.  Here are 5 reasons learning from others is a profitable option:

Reason #1: Networking is a great way to Generate Referrals

Referrals via networking are great because they are normally pre-qualified for you and more likely to lead to actual business.

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10 Biggest Business Pet Peeves

With so many companies doing the same thing, it’s a good idea for you, as a business owner, to ensure your company is operating by the basic rules of business etiquette. Good Business Etiquette can be the deciding factor between you or your competitor. Below are 10 of the Biggest Business Pet Peeves that most business owners have run into.  Let us know what some of your business pet peeves are in the comments section.

Business Pet Peeve #1: Remember to Stand When Meeting Someone

It’s always a good idea to stand when meeting someone and/or shaking hands, if you remain seated, this can be seen as a sign of disrespect.

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5 Email Marketing Tools You Should Check Out

Email marketing is becoming more and more important, that is why we have created a list of the 5 Best Email Marketing Tools You Can Use for Your Business, let us know what some of your favorite tools are in the comments section.

Google URL Builder: This is the easiest way to keep track of clicks from email campaigns in Google Analytics. This tool makes it easy to set parameters, which can be tracked easily.

Google Drive: This is a free option for when you may need to share an attachment, an e-book download, a receipt, etc.

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Young Entrepreneurs Should Follow These Steps for a Successful Business

Building a business as a young entrepreneur can be daunting, and while it comes with a fair amount of challenges, it can also be incredibly liberating to grow something of your own. The key to finding success is to be prepared, which means doing quite a bit of research and finding the right tools for each task. There are lots to choose from, thanks to advancements in technology, but you can take a look at what other business owners are doing and narrow down your options. You can also seek assistance from the right services, including Oasis Consulting Group, which offers everything from business analysis to graphic design.

It’s also helpful to work on your people skills, both on a customer and networking level. Surrounding yourself with the right individuals and learning how to communicate effectively, strike up beneficial partnerships, and market yourself will be essential as you move toward your goals.

Here are a few strategies you can work on as you begin building your ideas into a successful business:

Create a solid business plan

A strong business plan works on many levels. Not only does it help you lay out your ideas and get organized so you’ll have a guide for the coming months, it also provides potential investors, partners, or lenders with a solid idea of your goals so they can see that you’re serious about getting up and running. Your plan should include details such as the structure you want to use, where you’ll be running your business, what type of products or services you’re going to offer, how much funding you need, and your financial projections for the first year. Do some careful research on the details–including price points, marketing plans, and thorough competitor analysis–so your business plan will be as accurate as possible.

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Job Benefit Ideas to Strengthen Your Team

Job benefits can significantly impact employee engagement, morale, and retention. When your team members have perks to look forward to in addition to their salary, they tend to become more loyal and dedicated to the company mission. That’s why many companies are constantly finding ways to go above and beyond to attract and retain top talent. 

If you’re trying to figure out how to make your business a prime place to work, keep reading. These job benefit ideas from Oasis Consulting Group can help take your company over the top!

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