15 Free or Cheap Ways to Market Your Business

There are numerous ways to market your business without breaking the bank. Here are 15 free or inexpensive marketing strategies you can consider:

Social media marketing: Utilize platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with your target audience and promote your products or services.

Content marketing: Create valuable and informative content, such as blog posts, videos, or podcasts, to establish yourself as an expert in your industry and attract potential customers.

Email marketing: Build an email list and send regular newsletters or promotional offers to your subscribers. There are free or low-cost email marketing tools available to help you manage your campaigns.

Online directories and listings: Register your business on popular online directories like Google My Business, Yelp, and Yellow Pages to improve your online visibility.

Referral programs: Encourage your existing customers to refer your business to their friends and family by offering them incentives or discounts for successful referrals.

Collaborations and partnerships: Team up with complementary businesses or influencers to cross-promote each other’s products or services. This can help expand your reach and attract new customers.

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15 Creative and Effective Marketing Ideas to Boost Your Small Business

As a small business owner, you are always looking for new and creative ways to market your business. After all, effective marketing is one of the most important keys to success.

There are a number of marketing ideas that can be implemented regardless of your budget. From online marketing to offline marketing, there are many ways to reach your target market.

To help you get started, we’ve put together a list of 15 creative and effective marketing ideas that will boost your small business. Keep reading to find out more!

Idea #1: Social media campaigns: Engage with your audience on platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your products or services.

Idea #2: Content marketing: Create valuable and relevant content such as blog posts, videos, or podcasts to establish yourself as an authority in your industry.

Idea #3: Email marketing: Build an email list and send regular newsletters, special offers, and updates to keep your customers informed and engaged.

Idea #4: Referral program: Encourage your existing customers to refer their friends and family to your business by offering incentives or discounts.

Idea #5: Collaborations and partnerships: Collaborate with complementary businesses or influencers to expand your reach and tap into new customer segments.

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Amazingly Cheap Promotional Ideas for All Industries

Having a good promotional campaign is a great way to drum up business for your company.  Below are 10 cheap ideas that you can implement easily.

Idea #1: Put a magnetic sign on your company car

Just remember that your business name will be on display, so ensure you practice good driving skills when driving, don’t speed or cut people off.

Idea #2: Offer a free Demo

This is attainable even if you don’t have your own space, you can always get in touch with a related business, that also needs publicity, and ensure to let local newspapers know about your event and that it is on community calendars.

Idea #3: Participate in local contests

Donate your service or one of your products as a prize

Idea #4: Offer your Warehouse or Office Space for Use

Offer your warehouse or office space to community organizations and non-profits for use for their events.

Idea #5: Visit Places Where Your Target Market Will Be

This is a great networking opportunity and will help get your business out into the community.

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15 Cheap and Easy Marketing Ideas That Can Work For Any Company

While it’s true that marketing can be expensive, there are also plenty of other ways you can market your company without breaking the bank.  Below are 15 marketing ideas that you can easily implement for cheap.

Idea #1: Use Promotional Business Cards

Use a discount service, like Vista Print, and leave your business cards everywhere.  Add a special discount or coupon code that can be used on your website or in your store.

Idea #2: Send out Monthly Email Newsletters

Add a promotion on each email blast to up your chances of getting a response.

Idea #3: Donate some of your products or your services

You can volunteer with local charities to either donate your products or your services.

Idea #4: Hire a teenager to stand by the road and hold up your sign.

This is one of the more expensive ideas, but if you pick the right hours of day and location, it can pay off in a big way.

Idea #5: Buy someone’s dinner or buy them a treat

If you can’t afford to buy them dinner, then buy them a soda, or a candy bar, leave your business card and walk away.

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10 Fun PR Tips Every Business Owner Can Use

If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go.  It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.

Idea #1: Ensure Your Story Is Interesting

When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers.  Find the angle that will make the media take notice.

Idea #2: Be Selective of Who You Build Relationships With

Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are.  Are you looking for coverage in your area, are you looking for industry specific coverage, etc.   Also, remember to include bloggers, magazines, local news, as well as national and international journalists.

Idea #3: Make Sure Your News is Relevant

When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).

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5 Marketing Automation Blogs To Start You Off

Marketing Automation is software and different technologies designed to help marketing departments and companies market on multiple online channels efficiently and effectively.  Some business owners may struggle to decide where to start in regards to their marketing journey and this includes whether or not they should incorporate marketing automation into their campaigns.  This is why we decided to provide you with a list of 5 marketing automation blogs that are a great resource to start any business owner off.

Act-On Marketing Automation Blog

This blog covers all aspects of small business marketing for the frugal marketer.

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8 Creative Ideas to Promote Your Business

It can be hard to generate new leads and increase sales, that’s where we would like to help.  Below are 8 Creative Ideas to Promote your Business:

Idea #1: Advertise all of Your Social Media Handles

If you really want to pump up your follower account, it’s a good idea to make sure your social media handles are on your email signature, your business cards, your website (all pages), your email blasts and anywhere else you can think of.  You may even want to consider creating specialized business cards with just your handles on them to hand out at different events.

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10 Great Email Blast Ideas For Any Business

Email Blasts are a great tool to keep in contact with your customers as it allows you to reach them directly.  By creating a schedule and coming up with creative email ideas, you can ensure that your emails will be a welcome surprise to your clients, rather than an annoyance.

Below are 10 great email blast ideas for any business:

Idea #1: Offseason Check-In Email Blast

If your company is a seasonal company, a great way to keep in touch with your clients is to send an email blast that keeps them engaged and keeps you in their minds.

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10 Tips for Marketing on Facebook

Even though Instagram and Tik Tok are quite popular, Facebook is still a must have tool.  Around 1.85 billion people log into Facebook daily, which is a huge audience.  By making the most of your Facebook Business Page, you can attract and engage visitors, push them to your website, and turn them into leads and eventually customers. 

Below are 10 tips that will help you make the most of your Facebook page.

Tip #1: Engaging With Your Audience is a Must

Engage with your audience via comments, reactions, and messages, this will help you not only increase brand awareness, but it will also allow you to tell your companies story.

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10 Creative Marketing Tips for any Industry

Let’s face it, marketing is hard.  It’s getting harder and harder to come up with unique ways to market your business, that’s why we came up with 10 Creative Marketing Tips for any Industry.  Check out our list and let us know what your marketing ideas are.

Tip #1: Offer a Preview Version of your Product or Service

By creating a preview version of your product or service, for a lesser rate, you will allow new customers to experience your services at very low cost to them, which could lead to them becoming a long-term client.

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