10 Creative Marketing Tips for any Industry

Let’s face it, marketing is hard.  It’s getting harder and harder to come up with unique ways to market your business, that’s why we came up with 10 Creative Marketing Tips for any Industry.  Check out our list and let us know what your marketing ideas are.

Tip #1: Offer a Preview Version of your Product or Service

By creating a preview version of your product or service, for a lesser rate, you will allow new customers to experience your services at very low cost to them, which could lead to them becoming a long-term client.

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10 Tips To Market Your Business on Twitter

Using social media in your marketing strategy is a must and Twitter is a great and easy way to get started.  Below are 10 Tips on how you can market your company via Twitter, which will in turn help you grow your followers and engagement stats.

Tip #1: Set up Your Twitter Professionals Profile

Twitter Professional Profiles helps you clearly display specific information about your brand or business, directly on your profile. This type of profile will also enable you to have a unique and clearly defined presence on Twitter, separate from the general user.

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10 Biggest Business Pet Peeves

With so many companies doing the same thing, it’s a good idea for you, as a business owner, to ensure your company is operating by the basic rules of business etiquette. Good Business Etiquette can be the deciding factor between you or your competitor. Below are 10 of the Biggest Business Pet Peeves that most business owners have run into.  Let us know what some of your business pet peeves are in the comments section.

Business Pet Peeve #1: Remember to Stand When Meeting Someone

It’s always a good idea to stand when meeting someone and/or shaking hands, if you remain seated, this can be seen as a sign of disrespect.

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10 Unique Marketing Ideas For Your Business

There are a ton of ways you can market your business, and all of that information can be very overwhelming.  So, the team at Oasis Consulting Group, decided to give you a little help to get your marketing strategy back on track.

Below are 10 Unique Marketing Ideas that you can try to boost your business.

Marketing Idea #1: Pin your own images (and other people’s images)

Post your best images(templates, infographics, etc.) on Pinterest and link them to your webpages.

Marketing Idea #2: Keep Track of What your Competitors Are Doing

Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.

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Young Entrepreneurs Should Follow These Steps for a Successful Business

Building a business as a young entrepreneur can be daunting, and while it comes with a fair amount of challenges, it can also be incredibly liberating to grow something of your own. The key to finding success is to be prepared, which means doing quite a bit of research and finding the right tools for each task. There are lots to choose from, thanks to advancements in technology, but you can take a look at what other business owners are doing and narrow down your options. You can also seek assistance from the right services, including Oasis Consulting Group, which offers everything from business analysis to graphic design.

It’s also helpful to work on your people skills, both on a customer and networking level. Surrounding yourself with the right individuals and learning how to communicate effectively, strike up beneficial partnerships, and market yourself will be essential as you move toward your goals.

Here are a few strategies you can work on as you begin building your ideas into a successful business:

Create a solid business plan

A strong business plan works on many levels. Not only does it help you lay out your ideas and get organized so you’ll have a guide for the coming months, it also provides potential investors, partners, or lenders with a solid idea of your goals so they can see that you’re serious about getting up and running. Your plan should include details such as the structure you want to use, where you’ll be running your business, what type of products or services you’re going to offer, how much funding you need, and your financial projections for the first year. Do some careful research on the details–including price points, marketing plans, and thorough competitor analysis–so your business plan will be as accurate as possible.

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5 Reasons Why Customer Service is Important in any Business

As most people know, attracting new customers is very expensive and time consuming, that’s why it’s better to ensure that once you gain a customer, you keep a customer.  With the competitive environment that is so prevalent nowadays, it is a smart idea for business owners to invest in great customer service, as that can make or break a business.

Below are 5 reasons why customer service is important in any business:

Reason #1: Keeping a Customer is Cheaper Then Getting A New One

Did you know on average, it costs approximately five times more to attract a new customer to your business than it costs to keep an existing customer?  Hence why it’s a great idea for business owners to focus on customer service.  Keeping a customer happy by defusing situations as quickly as possible, answering reviews, addressing customer concerns in a timely manner, and having a nice front end staff, are all realistic ways to ensure a customer keeps returning to your business.   

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Better Together: How to Improve Cross Collaboration Across Your Business

When it comes to business, you’re only as powerful as your people. And if you want to get the best out of them, it’s important to create a working environment that makes it easier for staff to pitch in and work together effectively – here’s how to get started.

Provide the Right Tools

For maximum cohesion, you need to make sure that you’re providing your employees with the right tools. The good news is that there’s a wealth of innovative software designed to help teams share files, communicate freely and better organize projects. It’s crucial that you utilize these options and encourage your team to connect to each other digitally.

As a supervisor, process mapping is an ideal aid for you and your team to keep track of each other’s progress on a particular project, helping you all to stay organized and improve efficiency. These tools are a key part of helping you to identify problem areas and ensure progress on an assignment.

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Critical Tips for Starting an Ecommerce Business That Stands the Test of Time

Starting an ecommerce business is an excellent way to take your entrepreneurship to the next level. Among other advantages, it’s cheaper than opening a brick-and-mortar store, and it provides you with more flexibility and opportunities for faster growth. But in order to be successful in the long term, you must dedicate plenty of time and energy to your venture. Below are some fundamental tips from Oasis Consulting Group for planning, launching, and growing your first online store.

Planning Your Business

Let’s start with some simple ways you can lay a firm foundation for your online store:

  • Conduct market research to identify unmet needs and see how you can make your online store stand out from the competition.
  • Develop a detailed business plan that outlines your mission, core values, target audience, product descriptions, funding needs, financial projections, and more.
  • Settle on a name for your business, and design a logo that reflects what you are offering customers.
  • Form a legal structure (i.e., LLC, corporation, partnership, etc.) that will determine your level of liability, how you pay taxes, and other critical factors.
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How to Put Together a Remote Team That Slays

There are plenty of benefits to employing a remote workforce. No matter what type or size of business you run, you can land top-notch talent from across the globe, save money, and make your operations more efficient, among other things.

But the success of your remote team will largely depend on recruiting the right people and employing effective management strategies. If you’re a female business owner on the verge of putting together a team of remote workers, check out these practical tips.

Evaluate Your Business Structure

One of the most fundamental steps of starting a business is choosing what type of business structure to set up. Even if you have an established business, it’s best practice to revisit your structure from time to time to ensure it is suiting the needs of your company.

If you’re planning to put together a remote team, consider forming an LLC. Doing so can result in various tax benefits, limited liability, and many other perks. Also, think about setting up a “doing business as” for your business. This will allow you to sell products or services under a different name, among other things.

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