Amazingly Cheap Promotional Ideas for All Industries

Having a good promotional campaign is a great way to drum up business for your company.  Below are 10 cheap ideas that you can implement easily.

Idea #1: Put a magnetic sign on your company car

Just remember that your business name will be on display, so ensure you practice good driving skills when driving, don’t speed or cut people off.

Idea #2: Offer a free Demo

This is attainable even if you don’t have your own space, you can always get in touch with a related business, that also needs publicity, and ensure to let local newspapers know about your event and that it is on community calendars.

Idea #3: Participate in local contests

Donate your service or one of your products as a prize

Idea #4: Offer your Warehouse or Office Space for Use

Offer your warehouse or office space to community organizations and non-profits for use for their events.

Idea #5: Visit Places Where Your Target Market Will Be

This is a great networking opportunity and will help get your business out into the community.

Continue reading

15 Cheap and Easy Marketing Ideas That Can Work For Any Company

While it’s true that marketing can be expensive, there are also plenty of other ways you can market your company without breaking the bank.  Below are 15 marketing ideas that you can easily implement for cheap.

Idea #1: Use Promotional Business Cards

Use a discount service, like Vista Print, and leave your business cards everywhere.  Add a special discount or coupon code that can be used on your website or in your store.

Idea #2: Send out Monthly Email Newsletters

Add a promotion on each email blast to up your chances of getting a response.

Idea #3: Donate some of your products or your services

You can volunteer with local charities to either donate your products or your services.

Idea #4: Hire a teenager to stand by the road and hold up your sign.

This is one of the more expensive ideas, but if you pick the right hours of day and location, it can pay off in a big way.

Idea #5: Buy someone’s dinner or buy them a treat

If you can’t afford to buy them dinner, then buy them a soda, or a candy bar, leave your business card and walk away.

Continue reading

10 Fun PR Tips Every Business Owner Can Use

If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go.  It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.

Idea #1: Ensure Your Story Is Interesting

When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers.  Find the angle that will make the media take notice.

Idea #2: Be Selective of Who You Build Relationships With

Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are.  Are you looking for coverage in your area, are you looking for industry specific coverage, etc.   Also, remember to include bloggers, magazines, local news, as well as national and international journalists.

Idea #3: Make Sure Your News is Relevant

When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).

Continue reading

3 Sales Strategies That Can Be Effective

Every business should have a sales strategy, even if you don’t have a salesperson.  Sales strategies can be hard to come up with, since you must delicately balance not annoying the potential customer, but to also get them to buy your product or service. Below are 3 Sales Strategies that Can be Effective for any company.

Sales Strategy #1: Plan to Overcome Objections

No matter what you are selling, you need to ensure your strategy has a list of Objections and the proper answers to those questions. Most times, if you are able to overcome any potential objections, it will be easier for you to get the sale. Create an outline of any problems that you think a potential customer may have and write a thoughtful response to each objection.

If you have a sales team already, it would be a good idea to bring them in on this section, since they are dealing with the customers face to face, they can come up with any problems you may not have thought of.

Continue reading

5 Tips on Making Your Linkedin Profile Stand Out

Did you know there are more than 450 million Linkedin members worldwide? That is a huge audience for business owners to be able to get in front of, so it’s important that your profile stands out.  Below are 5 tips on how to make your Linkedin profile stand out:

Tip #1: Use Keywords

When setting up or revamping your Linkedin profile it’s a good idea to incorporate keywords throughout your profile, including in your headline, summary and work experience sections.

Continue reading

5 Tips To Make Work For You is a great place to market and network especially for doing business locally.  They also have a lot of features that can help you expand your business and networking campaigns.  Below are 5 tips that will help you utilize your account to the fullest extent.

Tip #1: Attend Different Meetups that Your Target Market Would Enjoy

Tip #2: Speak at different Meetups that fit your company and marketing initiatives.

Tip #3: Offer free information and samples to the Meetup groups you join.

Tip #4:  Connect your Facebook account to Meetup.

Tip #5:  Create a group on Meetup and use it to further market your business.

What did you think of our tips? Do you have any to add? Leave your answer in the comments section!

About Elizabeth-Jamey Rand

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at

18 Social Media Scheduling Tools That Are Perfect For Any Business

Social Media Management Tools are a business owners’ best friend.  They allow you to plan, schedule, and monitor your social media posts easily and efficiently.  They also ensure your campaigns are consistent and well-executed.  Below are 18 Social media scheduling tools that are perfect for any business.  Take a look and let us know what you think.

Before choosing a social media management tool, it is important to ask yourself the following questions:

  • Who needs access?
  • Which social platforms will you connect to the tool?
  • What metrics do you want to measure?
  • Do you want to set up competitor analytics?
  • What keywords and hashtags do you want to track?
  • Do you want to utilize tags to monitor comments on outgoing posts and incoming messages?
  • Do you need to set up an approval workflow with the posts?

Once you have answered these questions, it will be easier for you to narrow down which tool is best for you.

Continue reading

10 Great Email Blast Ideas For Any Business

Email Blasts are a great tool to keep in contact with your customers as it allows you to reach them directly.  By creating a schedule and coming up with creative email ideas, you can ensure that your emails will be a welcome surprise to your clients, rather than an annoyance.

Below are 10 great email blast ideas for any business:

Idea #1: Offseason Check-In Email Blast

If your company is a seasonal company, a great way to keep in touch with your clients is to send an email blast that keeps them engaged and keeps you in their minds.

Continue reading

10 Tips for Marketing on Facebook

Even though Instagram and Tik Tok are quite popular, Facebook is still a must have tool.  Around 1.85 billion people log into Facebook daily, which is a huge audience.  By making the most of your Facebook Business Page, you can attract and engage visitors, push them to your website, and turn them into leads and eventually customers. 

Below are 10 tips that will help you make the most of your Facebook page.

Tip #1: Engaging With Your Audience is a Must

Engage with your audience via comments, reactions, and messages, this will help you not only increase brand awareness, but it will also allow you to tell your companies story.

Continue reading

Tips for Keeping Your Business and Home Under Control If You Live in Multiple States

As a business owner with homes in multiple states, you likely have a lot on your plate. While keeping your company up and running, you also need to ensure that your properties are protected and that you can afford to keep the lights on without breaking the bank. Don’t worry, there is hope. Here at Oasis Consulting Group, we love to see business owners succeed regardless of their circumstances, so we have some tips for how you manage your company and multiple homes.

Save Money By Researching All States

The key to success when you have multiple homes is that you should try to save money wherever you can. The good news is that different states have different rules and rates, so you may be able to find a cheaper price of which you can take advantage. For example, if you live in both Florida and California and you plan to purchase a car, then you should research to see which location has lower rates for the initial cost of a vehicle, the registration, and insurance, so you can get a better bargain.

Since health insurance can often be costly, you should also use the same logic when choosing which policy to buy. Look at the rates in both states and then make an educated decision. Make sure that the policy will cover your specific needs.

Continue reading