While it’s true that marketing can be expensive, there are also plenty of other ways you can market your company without breaking the bank. Below are 15 marketing ideas that you can easily implement for cheap.
Idea #1: Use Promotional Business Cards
Use a discount service, like Vista Print, and leave your business cards everywhere. Add a special discount or coupon code that can be used on your website or in your store.
Idea #2: Send out Monthly Email Newsletters
Add a promotion on each email blast to up your chances of getting a response.
Idea #3: Donate some of your products or your services
You can volunteer with local charities to either donate your products or your services.
Idea #4: Hire a teenager to stand by the road and hold up your sign.
This is one of the more expensive ideas, but if you pick the right hours of day and location, it can pay off in a big way.
Idea #5: Buy someone’s dinner or buy them a treat
If you can’t afford to buy them dinner, then buy them a soda, or a candy bar, leave your business card and walk away.
Idea #6: Offer a free class or seminar
Put your flyers on every community bulletin board you can find in the area.
Idea #7: Give away balloons at any community event
Make sure your business name and contact information is on them or hand out your business card to the parents.
Idea #8: Donate magazines and books to any business with a waiting area
Ensure your business address label is on the front or stamp the inside cover with your business name and information.
Idea #9: Contribute articles to local publications
After contacting the editor, submit an article that would go with their publication and ensure to add your credentials to the article so people will know how to contact you.
Idea #10: Create free tip sheets that you can offer on your website
Make sure your logo and business information is on it and it’s for helpful information that people want to know.
Idea #11: Offer a referral program for your existing customers
Offer them a free product or a discount on your services for every new customer they send to you.
Idea #12: Send hand-written thank you notes
Include a coupon and (2) business cards, one for the customer and one for them to give away.
Idea #13: Send hand-written “We Miss You” notes
Send “We Miss You” cards to customers that haven’t contacted you in awhile.
Idea #14: Hold a contest
This is a great way to up your followers on social media as well as drive traffic to your website.
Idea #15: Tag people (and brands) on social media
An easy way to do this is to do a #FollowFriday or a #FeatureFriday campaign on your social media. Feature local companies that could be affiliated with your company and ensure you tag them in your post.
What are some of the marketing techniques you like to use? Leave your answer in the comments section!
About Elizabeth-Jamey Rand
Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly. To learn more, contact her at (786) 562-7601 or via email at firstname.lastname@example.org.