If you want to take your business to the next level, then a PR plan, that you can implement, is a smart way to go. It may be hard for a Small Business who doesn’t have the budget for a Publicist, but the below ideas, that the Oasis Consulting Group Team, has come up with, will be an easy way for any business owner to get started.
Idea #1: Ensure Your Story Is Interesting
When crafting your PR story, make sure it is something that will resonant with your potential customers and with readers. Find the angle that will make the media take notice.
Idea #2: Be Selective of Who You Build Relationships With
Before you decide on which journalists and media professionals you want to reach out to, come up with a list of what your objectives are. Are you looking for coverage in your area, are you looking for industry specific coverage, etc. Also, remember to include bloggers, magazines, local news, as well as national and international journalists.
Idea #3: Make Sure Your News is Relevant
When getting a press release out to media professionals, you want to make sure you meet their deadlines and are able to respond to them quickly (you can achieve this by making sure you have all of their contact details in an easy to reach place and you want to make sure your details are readily available).
Idea #4: Follow Journalists and Media Professionals on Social Media
Remember to always be professional, and if you engage with them in advance, you are building a relationship with them, that will make them more likely to want to run your story over others.
Idea #5: Personalize Your Communication
If you are sending emails, regardless of if it is a mass or group email, ensure you personalize it. It’s not only professional, it also makes the media professional feel like your story is unique.
Idea #6: Check Out Help A Reporter Out (HARO)
HARO is a great resource for you to share your expertise and to get free publicity. This site gives you access to reporters, bloggers and journalists from various publications and media outlets who need your expertise.
Idea #7: Release Your Press Release on PRWeb
PRWeb is a great resource for you to publish your press release across various search engines, blogs, major news sites and websites. The cost might be a little expensive, prices start at $99/press release, but if you can swing it, you will find this site will be quite helpful.
Idea #8: Set Up Your Google Alerts
A great, free way to track your company online, is to set up Google Alerts for your company and for you.
You can create an alert by entering a search query – such as the name of your business, competitors, industry and other related keywords – and setting up the frequency and types of alerts you wish to receive, which will then be sent directly to your email.
Idea #9: Check Out Online PR Media
This is another great resource for you to get your press release out. It’s free if you want to release your press release only online, but if you want to do a social media press release it will be $22. This is a great idea if you want to use social media and multimedia as part of your PR Plan.
Idea #10: PRLog, Another Great Resource
Unlike the other sites mentioned above, this site also features a few social media options that you do not have to pay for and it’s free to post your press release as well and you can get analytics for free as well.
Do you have a PR Plan? If so, what are some of the things in your plan? Leave your answer in the comments section!
About Elizabeth-Jamey Rand
Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly. To learn more, contact her at (786) 562-7601 or via email at firstname.lastname@example.org.