Every business should have a sales strategy, even if you don’t have a salesperson.  Sales strategies can be hard to come up with, since you must delicately balance not annoying the potential customer, but to also get them to buy your product or service. Below are 3 Sales Strategies that Can be Effective for any company.

Sales Strategy #1: Plan to Overcome Objections

No matter what you are selling, you need to ensure your strategy has a list of Objections and the proper answers to those questions. Most times, if you are able to overcome any potential objections, it will be easier for you to get the sale. Create an outline of any problems that you think a potential customer may have and write a thoughtful response to each objection.

If you have a sales team already, it would be a good idea to bring them in on this section, since they are dealing with the customers face to face, they can come up with any problems you may not have thought of.

Sales Strategy #2:  Research Your Competition

This may seem like an obvious thing, but a lot of sales strategies don’t consider what their competition is doing, and ensure you mention in your sales pitch what you are doing that they are not.  It’s also important to know what areas you fair better than your competitors, this will also help your potential customers make a decision more quickly.

Sales Strategy #3: Make Sure You Are Speaking to the Decision Maker

Depending on the industry, most times your initial contact will be with the gate keeper, this is the person that fields the calls through the organization and ensure the correct people go to the right places, so ensure you have a good script to be able to get to this person, even if you just get their direct number or email address, this way you can customize the rest of your sales pitch to fit that individual person’s needs.

What kinds of things do you do for your sales strategy? Leave your answer in the comments section!

About Elizabeth-Jamey Rand

Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in Business Development, Social Media, Event Planning, Virtual Assistance, Advertising, Real Estate Agent Help, Start-ups, Marketing, and Copywriting. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly.  To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.