With 2016 just starting there are a lot of companies looking to step out from behind their competitor’s shadows in order to be at the forefront in the marketing game. However, when coming up with a killer marketing campaign it can be very hard to design something creative, innovative, and effective. Below are five creative digital marketing ideas that can be used in any industry.
Idea #1: Ensure the company has credibility – Before starting any type of digital marketing campaign it is important that the business focuses at least 30 – 60 days of their campaign gaining credibility online. Whether they sign up for one of the popular social media sites, or build a website, the point is that not too many people are going to trust someone who has no online presence.
Idea #2: Get employees involved – Allowing employees to have access to the company’s social media account is a great way to show customers non bias opinions of the product or service. However, it is imperative that there are standard, strict, clear, concise guidelines, as the wrong post can destroy a business’s reputation.
Idea #3: Create original content – Simply copying and pasting content from another source or using someone else’s content without their permission, not only makes a business look very bad, but it also makes customers think they can’t trust them. A good rule to live by is to ensure that all content is 80% original and 20% from a cited source.
Idea #4: Create a clear plan – While a written marketing plan can seem a bit unnecessary, this particular document is important because it allows for all of the key elements of the marketing campaign to be laid out in one place, thus helping to ensure that the campaign runs effectively and efficiently.
Idea #5: Timing is key – It’s important to remember that when a company decides to engage their customers on various social media platforms, timing is very important. If a consumer believes a business is out of touch with what they want, then they will move on to other pastures.
What are some of your marketing ideas? Any ideas that haven’t worked? Leave your answers in the comments below.
Elizabeth-Jamey Rand is the President/CEO of Oasis Consulting Group, a consulting agency based in Miami Beach, FL that specializes in business development, start-ups, marketing, and efficient process creation. By using an innovative outside of the box thinking approach when it comes to working with their clients, they are able to provide their customers with comprehensive research and everything they may need in order to run their business successfully and smoothly. To learn more, contact her at (786) 562-7601 or via email at oasisconsulting3@gmail.com.
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